Food Loss – Myth and realities…

Contrary to popular public perception, most of the food loss on the supply side is actually VALUE LOSS, not a physical loss. We don’t often see mountains of rotten produce either in wholesale markets or farms. Most of the produce is consumed by various income strata of society. Main reasons for this value loss are; Inefficient marketing of perishable produce and weak marketing linkages. We firmly believe that dependency of logistics with the price discovery

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You may be losing significant business because of WhatsApp.

This truth hit me hard when I visited Azadpur Wholesale Market last week. Ever since we started developing Vegfru, an online portal to bring together fruit and vegetables buyers and sellers on the same platform, I occasionally went to Azadpur to network with my old business associates and colleagues from corporate years to refresh my relationships and to get better insights on what jobs those folks are getting done through market mechanism, ecosystem and modern

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Artificial Ripening: The Good, The Bad, The Ugly

Ripening is the process by which fruits attain desirable qualities making them palatable. Generally, fruits become sweeter and less green as they ripen. Many fruits are harvested in unripe conditions itself and are allowed to ripen by the natural release of ethylene – which is a ripening hormone – in the fruit itself. However, fruit suppliers and dealers cannot wait for nature to take its own course of action due to the time and risks

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It is easy to forecast price spikes in commodities like onion and potatoes – Only one has to search for clues at the right place, at the right time for the right factor !

  There is an old proverb saying “A good understanding of history can help in predicting the future”. With the world moving fast towards harnessing the hidden trends from the digital data available, Big Data and Analytics have become a key aspect of the Information Technology Industry. But, we got to admit that apart from the happenings around the world and technology disruption, what matters the most to majority of the common citizens of any

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Time has come to transport farm research done at our Agri-universities from their dark archives to bright farms

When it comes to the premier educational institutions in India, all of are aware of the IIT’s and the IIM’s. These institutions primarily focus on the technology and the management education. Very few of us might be acquainted with the fact that there are reputed universities especially focused on agriculture. To name a few, the list includes The Institute of Agricultural Sciences (http://www.bhu.ac.in/ias/),   Indian Agricultural Research Institute – IARI (http://www.iari.res.in/), University of Agricultural Sciences Bangalore

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SECOND EDITION : New Technological Innovations & Ideas for the Fresh Produce Industry Revolution

FARMING: New Technological Innovations & Ideas for the Fresh Produce Industry Revolution SECOND EDITION Continuing the list of new technological innovations and ideas in the Farming Industry, we now list a few more of the latest Innovations that are bringing astronomical changes, leading to a revolution in this Fresh Produce Industry. Genetic Engineering Genetic engineering is the manipulation of DNA molecules to produce modified plants, animals, or other organisms. Scientists, with a lot of research,

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Anil Chopra treats Vegfru team members to lunch to celebrate their good performance during July 2016

Vegfru’s Founder Anil Chopra on Friday hosted the Winners from the Sales and Customer Support squad for ‘Team Lunch’ at Barbeque Nation in NSP, Pitampura to celebrate their good performance.    “It was Anil who took special initiative to host the lunch at a restaurant anywhere in Delhi, including one at a five star hotel, as per winner’s choice. Winner’s zeroed in on Barbeque Nation which is  just a stone distance from Vegfru’s Office.” Team members were

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New Innovations And Ideas For The Fresh Produce Industry Revolution

FARMING: New Technological Innovations & Ideas for the Fresh Produce Industry Revolution FIRST EDITION Farming is the backbone of any nation. It is due to a simple fact that it feeds the vast population of the nation, while also providing raw materials to its massive industries. In such a condition, fresh produce is the soul of agriculture, as it provides for the health and well being of the people, who are the economic capital of

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Meet us at Mahakrushi Mela at Pandharpur, Distt. Solapur, Maharshtra from July 16 – July 19, 2016.

Greetings from Vegfru.com We are pleased to inform you that http://vegfru.com is participating at the Mahakrushi Mela at Pandharpur (one of the largest Agri Expo in India) from July 16 – July 19, 2016. Those who don’t know Pandharpur fair is hosted every year in Maharashtra. It is a one of kind fair for farmers where more than 25 Lacs pilgrims gather without to pay their homage at Pandharpur temple. Sponsored by MSAMB among others,

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