Category: Agri Marketing

Food Loss – Myth and realities…

Contrary to popular public perception, most of the food loss on the supply side is actually VALUE LOSS, not a physical loss. We don’t often see mountains of rotten produce either in wholesale markets or farms. Most of the produce is consumed by various income strata of society. Main reasons for this value loss are; Inefficient marketing of perishable produce and weak marketing linkages. We firmly believe that dependency of logistics with the price discovery

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It is easy to forecast price spikes in commodities like onion and potatoes – Only one has to search for clues at the right place, at the right time for the right factor !

  There is an old proverb saying “A good understanding of history can help in predicting the future”. With the world moving fast towards harnessing the hidden trends from the digital data available, Big Data and Analytics have become a key aspect of the Information Technology Industry. But, we got to admit that apart from the happenings around the world and technology disruption, what matters the most to majority of the common citizens of any

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Clockwork – What GOI’s NAM (National Agriculture Market) can learn from Dutch Clock Auction Houses of 90s.

Recognizing that efficient terminal horticulture markets would stimulate productivity, raise quality standards, reduce losses and ensure consumer access to an increasing supply of fresh horticultural produce at reasonable prices, in 1998, the Department of Agriculture and Co-operation, Ministry of Agriculture, Government of India, requested the National Dairy Development Board (NDDB) to study and formulate a detailed implementable project for fruit and vegetable marketing. Same year, a three member team from NDDB (me, a supply chain expert),

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Wastage is a good business – Invest your onions… a thought for food for those who grow food for us.

Few days back I participated in a big debate on impact of FDI in retail on cold chain infrastructure in India. A specialty magazine for the distribution and logistics scene in India had organized this debate at one of the chambers of commerce in India. Three gentlemen including a self-proclaimed cold chain specialist, an omnipresent agribusiness consultant, a retired CMD of a nationalized bank, apart from yours truly, debated on the subject which was moderated

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What FPOs and farmers’ Coops can learn from Mandies – 7 important learnings from a brief case study on Onion Trade in Maharashtra.

Non availability of economic loads at farm location. – Availability of onion is widely scattered in Maharashtra. Land holding of onion growers is very less. Most of the farmers own less than 1.5 acre land and due to unfavorable weather conditions even one vehicle of 15 MT is not available with a single farmer field at a given time. Non-availability of full truck load of fresh onions at a farm has led to concentration of

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